{"id":1547,"date":"2015-11-13T17:39:36","date_gmt":"2015-11-13T17:39:36","guid":{"rendered":"http:\/\/www.britloos.co.uk\/?p=1547"},"modified":"2016-02-05T15:48:17","modified_gmt":"2016-02-05T15:48:17","slug":"new-corporate-logo","status":"publish","type":"post","link":"http:\/\/www.btaloos.co.uk\/?p=1547","title":{"rendered":"New Corporate Logo"},"content":{"rendered":"

New BTA Logo announced by Management Committee<\/strong><\/p>\n

After around fifteen months of research, consultation and deliberation the BTA Management Advisory Committee has finally selected a new corporate logo to help the BTA update its image, appeal and visibility. As with\u00a0the old image the new logo will very quickly become recognised as an industry standard.<\/p>\n

\"BTA<\/a><\/p>\n

Extensive testing and questioning of the friends, colleagues, the public and other interested parties brought to light a number of changes that needed to be addressed. Concern was raised that the current logo seemed to be non-inclusive as it clearly showed; a man holding a child’s hand, a single wheelchair user and a female changing a baby. The association works and campaigns for an ever increasing number of user groups and so it was agreed by the committee that we should no longer use an image that only highlighted a small fraction of the groups we endeavor to support.<\/p>\n

The working and design criteria that was set\u00a0then\u00a0was to recreate a\u00a0logo and offer up an image that was:<\/p>\n