The Managaing Director and the Management Advisory Board are delighted to anounce our new agreement & partnership with Initial Washrooms who are one of the major leading suppliers of quality toilet, bathroom and washroom products and services across the UK and Ireland.

Washroom Hygiene Services

As part of the Rentokil Initial group, we pride ourselves on being a global company with a local feel. Initial Washroom Hygiene is a British-owned company with 120 years of experience in the service industry. We have a reputation for innovation, strong customer relationships, and trust in the UK market.

We are one of the leading washroom hygiene companies in the UK, offering a comprehensive range of products and services that will enhance washroom facilities and ensure compliance with key legislation.

Our core washroom hygiene services include soap dispensers, sanitising products, hand dryers, sanitary bins, air fresheners and floor mats.

See the exciting range of modern bathroom provision

Why Choose Initial Washroom Hygiene?

• Local and Expert Response – You can trust us to provide your business with effective and fully compliant hygiene services tailored to your specific needs. Our highly trained, RSPH accredited, local Customer Delivery Representatives are dedicated to supporting you with expert solutions – no matter where you are situated in the UK. We have 21 branches covering the whole of the UK. Proud to deliver great customer service, we are rated excellent on Trustpilot with over 13,000 reviews.
• Innovative Solutions – Combining our expert understanding of human behaviour and how germs spread to bring new innovations to the market, such as the Initial AIRTrinity, revolutionary air technology that has been designed specifically for the washroom. We believe everyone is entitled to dignity in the washroom regardless of their age, gender or need.
• Technology – Our product range features No Touch technology and intelligent connected devices that provide alerts for refill requirements, ensuring optimal hygiene maintenance. Our servicing is integrated with technology to offer full traceability of service delivery to provide the best customer experience possible.
• Health & Safety – With a ‘world class’ Health & Safety record, we prioritise the wellbeing of your staff and visitors.
• Sustainability – We are dedicated to delivering sustainable operational solutions and working towards zero customer waste to landfill across our entire portfolio which we’ve already achieved in England and Wales

The BTA has officially launched it’s Legalise Loos campaign in which it hopes to encourge National government to recognise the problems of poor toilet provision and the lack of decent clean facilities across the country. By promoting a series of strong images and messages through the media and our marketing materials we are aiming to get acknowledgement form the relevant departmenst that there is a national problem with the provision and quantity of publicly accessible toilets in our towns and villages,

Some of the messages we have been using to promote the campaign

With over 40% of all publicly accessible toilets lost in the last 10-15 years it has become ever more difficult to find a public loo when you need one. Additionally, those that remain are under ever increasing threat of closure due to the lack of any recognisable or significant funding from Westminster. Councils across the country are, all to often, relying on “discretionary” monies left over from the mandatory services they provide to update or make necesaary repairs to their stock.

The BTA is repeatedly facing both media and public complaints regarding the often appalling conditions that users face when trying to find relief. With so many public toilets being unmanned or unsupervised the growing spectrwe that is anti-social beheaviour or misuse looms large and this brings increased costs that councils have to find.

But the fact remains that publicly accessible toilets are an essential and vital piece of the local infrastructure and they play a very significant role on attracting footfall and increased revenues into local neighbourhoods and shops. Where we encounter well maintained and fully functioning facilities it is no suprise to find that shops and local amenities are thriving. All the major shopping centres and leiusure complex’s have excellent facilities because they understand the value of the customer experience. If we want to regenerate our high streets and local neighbourhoods then we have to invest in decent clean public toilets to: not only bring the users into the area – but make sure they can spend time shopping and enjoying the shops, parks and family amenities that councils spend so much time and money installing to develop healthy communities and social inclusion.

On 25th September the Secretary of State for MHCLG the Rt Hon Steve Reed issued a governemnt policy paper called “Pride in Place” that set out the whole of governments desire for communities to take back control of their local environments. Backed by a record investment of around £5billion over the next 10 years that was announced by the Prime Minister.

Section 99: of the Policy paper states: Recognising that town centres must be accessible to everyone in our communities, we must address the barriers that poor toilet provision can represent. We have therefore included the provision of public toilets as a pre-approved intervention for areas receiving the Priode in Place funding.

In his foreward he remarked: “Make no mistake that this is a pilot in a new way of governing, and it dwarfs anything that has come before. The party, founded a hundred years ago to serve working families, is today putting working families in control of their lives and their neighbourhoods. This is our alternative to the forces trying to pull us apart. This is our answer to those who feel silenced, ignored and forgotten”

The Rt Hon Steve Reed OBE MP
Secretary of State for the Ministry of Housing, Communities and Local Government

After over 25 years of campaigning and lobbying successive governments the BTA greatly welcomes the announcement and has agreed with the department to work closely with Ministers and Councils to see the inception and roll out of this wonderful new initiative. Our political team are already gathering support from Ministers and Memebers of the Lords to add their support to the Mayors and all the Councils who will aail themselves of this new programme and associated funding.