USE OUR LOO’s CAMPAIGN

August 1, 2018   Uncategorized

USE OUR LOOS!

Where to go, when you need to go ?
A national campaign mobilising local business to make their loos accessible to the community they serve. We all need to use a loo or public restroom when we are out and about each day and it’s getting harder and harder to find a good clean toilet to get relief and allow us to enjoy the local neighbourhoods. With Local authorities really struggling to provide enough facilities, now many local businesses and store owners are keen join into a Community Toilet Scheme (CTS) to make sure that everyone can continue to enjoy local amenities and continue shopping.

We’re also encouraging many other public buildings including Libraries, Museums, Town and Village halls to join in the drive to reinvigorate the high streets and support local shops & traders.

You can sign your venue up to the Use Our Loos campaign by entering your details here:
https://goo.gl/forms/zsjmQpc8lyCdRt1k1

For more information contact Tara our Campaign Manager at: useourloos@gmail.com  or please call the BTA office 0044 (0) 2891 477 397

CAMPAIGN OVERVIEW

The “Use Our Loos” campaign will do the following:

  • Ask for public loos to be kept open and more loos in businesses to be made publicly available;
  • Thank those who make the commitment to help through visible recognition, instant mapping and free product;
  • Drive a connection with their local community and hopefully increase footfall to their businesses;
  • Address ‘toilet stigma’ and aim to change the cultural context to appreciation and openness;
  • Create the first national campaign to bring together the numerous, disparate Community Toilet Schemes, with singular signage and naming; and
  • Ensure all these publicly accessible loos are discoverable at the right time for those in need by collaborating with the Great British Toilet mapping scheme

The British Toilet Association

The BTA along with Uniliver (Domestos Brand), Mumsnet, Gt British Toilet Map, NeonTribe and Edelman have joined forces to promote this National Campaign to record the locations of all publicly available loo’s throughout the UK. The site includes toilets provided by local authorities, private providers like Healthmatic and Danfo (UK) and for the first time we will be promoting those facilities provided by local shops/stores and businesses to help all types of users to find relief when travelling or shopping “away from home”

Unilever (Domestos)

Domestos believes that a clean, safe toilet should be within everyone’s reach. That is why it is tackling the demise of the UK public toilet and making it accessible once more. Just as Domestos has been doing, in many underdeveloped countries, in partnership with UNICEF for over four years waging the war on poor sanitation, because everyone deserves a clean toilet.

Mumsnet was conceived in early 2000 when JustineMumsnet embarked on a disastrous family holiday. Her idea was to create a website where parents could swap advice about not just holidays but all the other stuff parents talk about.

Nineteen years later and who’d have thought it would come to this? Mumsnet is now the UK’s biggest network for parents, with around 10 million unique visitors per month clocking up around 100 million page views.

The Gt British Public Toilet Map

Businesses are rewarded for you doing your business. Fame and visibility from free publicity and hopefully increased turnover from increased footfall. Feeling the added benefit of  a warm feeling that they are helping people live their lives to the fullest.

USE OUR LOOS is the first national scheme that unlocks the loos that are hidden in our coffee shops, cafés, restaurants and bars. And gives them back to the community.

NEONTRIBE

Great British Public Toilet Map will eventually provide the most accurate and up-to-date map of publicly available loos in the UK, powered by NeonTribe